Summer Fridays is a skincare brand that has become a cult hit among skincare fanatics, especially those in the Instagram skincare community, thanks to its luxe, instagrammable packaging and rave reviews. Ever since its launch the brand has received a lot of online attention, which is mostly down to its hero product the ‘Jet Lag Mask’. But is it worth all the hype? Or is it a case of style over substance? Here is my review..
A bit of brand background…
Summer Fridays is an American brand that was created by two American influencers who dreamt about creating their own hero product and so… did. They worked with industry experts to create the Jet Lag Mask and have since grown Summer Fridays as a brand to include more masks, as well as serums and cleansers. As influencers themselves they created Summer Fridays with a ‘social-first’ strategy, growing the business on social media and online rather than heading straight to the stores.
The idea behind ‘Summer Fridays’ is to relieve stressed and tired skin and reveal happy, healthy skin…so that every day feels like a Summer Friday.
What does it claim to do?
According to Summer Fridays the Jet Lag Mask drenches skin in hydration, gently exfoliates and plumps skin to give an ‘instant glow’, whilst also reducing the appearance of fine lines and wrinkles. Some pretty big claims!
- Chestnut Extract – to exfoliate dead skin cells
- Vitamin C – a favourite for brightening dull complexions
- Niacinamide – found in Vitamin B3 to reduce the appearance of pores and uneven skin tone
The Jet Lag Mask is vegan, cruelty-free and contains no synthetic colours or fragrances. It is also multi-tasking and can be used as a 10-minute mask, as an overnight mask, or as a moisturising primer.
At £42 for the full size (64g) tube, it’s not cheap.
I’ve been using the Jet Lag Mask as an overnight mask around once a week. I prefer to use it as an overnight mask, rather than removing it after 10 minutes, as it sinks in to the skin relatively quickly anyway and personally I would rather just leave it on and reap the benefits.
Texture-wise the mask is a thick, creamy consistency. In fact, I would describe it more like a heavy-duty night cream rather than a mask. But calling is a ‘Jet Lag Mask’ does sound cooler.
I usually prefer something a bit more lightweight as my night time moisturiser, but for a once a week extra boost of hydration this works for me.
I don’t know if I too sucked in to the insta-hype, but I was expecting a bit more in terms of results. Yes, when I wake up my skin is smooth, and a little bit more plump, but nothing as groundbreaking as I was expecting (and nothing a good moisturiser couldn’t do!). I didn’t really see any exfoliating benefits or a huge brightening effect. I think you would have to use it almost every night to see those kind of results…
Though I enjoy using it, and I don’t own many other hydrating masks so it is handy to have around, I wouldn’t say I couldn’t live without it. I think those with dryer skin types would definitely reap the most reward and I would be keen to try their other masks to see how they work for me.
So, is it worth the hype?
As a heavy duty night time moisturiser, yes it’s nice. But is it a groundbreaking mask you need urgently in your life? Meh, probably not.
The packaging is gorgeous which makes it an instant Instagram hit, but would I rush to spend £42 on the full version now I’ve tried it? I don’t think so. I think there are a lot of more affordable options available that will do the same job. In fact, I’ll do a little digging and see what dupes I can find for you.
If you’re thinking about trying this mask I’d definitely going with the 28g tube for £22.50 first and seeing how you get on…
You can buy the Jet Lag Mask at Cult Beauty. If you’ve tried it let me know what you thin